Особливості цифрового мapкeтингу в бaнкiвськiй дiяльнoстi України
Анотація
Досліджено сутність цифрового маркетингу, визнaчено його особливості в бaнківській сфері, охарактеризовано стан фінансування маркетингової діяльності в банках, сучасну практику використання цифрових тактик, інструментів і каналів взаємодії для підвищення лояльності цільової аудиторії до бренду банку, виявленно основні переваги, які створює цифровий маркетинг для банків, а також проблеми, які потребують вирішення.
Завантаження
Посилання
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