Франчайзинг як ефективна форма партнерства із закордонними фірмами
Ключові слова:
процес глобалізації; франчайзинг; франшиза; франчайзер; франчайзі; форми франчайзингу
Анотація
У статті визначено суть франчайзингу. Розглянуто стан франчайзингу в Україні та закордоном. Описано можливі порушення франчайзера та франчайзі на переддоговірному та постдоговірному етапах. Розглянуті фактори становлення франчайзингових відносин у сфері бізнесу великих і малих фірм на базі аналізу закордонного досвіду франчайзингу. Окреслюється франчайзинг як зовнішньо-економічне партнерство.
Завантаження
Дані завантаження ще не доступні.
Посилання
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2. Tsirat, A.V. (2002). Franchayzynh ta franchayzynhovyy dohovir [Franchising and franchising agreement]. Kyiv [in Ukrainian].
3. Bukhhaltersʹkyy oblik dohovoru franchayzynhu. Debet-Kredyt [Accounting for a franchise agreement. Debit Credit]. (2014), 30 [in Ukrainian].
4. Oblik franchayzynhu.Debet-Kredyt [Accounting for franchising. Debit Credit.]. (2013), 16 [in Ukrainian].
5. Tkachenko, YA. (2003). Franchayzynh yak spetsyfichna forma pidpryyemnytsʹkoyi diyalʹnosti: retrospektyvnyy pohlyad [Franchising as a specific form of business activity: a retrospective view]. Visnyk KNTEU - KNTEU Bulletin 6, 35-40 [in Ukrainian].
6. Franchayzynh: myrovoy opyt torhovly [Franchising: World Trade Experience]. Retrieved from: http://www.bitrixsoft.ru [in Ukrainian].
7. International franchise E-handbook. Retrieved from: http://www.franchiseek.com/Franchise_Directory.htm.
8. Franshyza v turyzmi [Franchise in tourism]. Retrieved from: http://www.business-investor.info/journal/article67.htm [in Ukrainian].
9. Zvit «Franshyzy v Ukrayini stiyki do kryzy» [Report "Franchises in Ukraine are resilient to crisis"]. (2014). Retrieved from: http://franchisegroup.com.ua [in Ukrainian].
10. Les chiffres–clés en France. (2016). French Franchise Federation. Retrieved from: http://www.franchise–fff.com/franchise/les–chiffres–cles.
11. Franchise Industry Research. (2016). British Franchise Association. Retrieved from: http: //www.thebfa.org/about–franchising/franchising–industry –research.
12. Donchak, L. & Haydey, M. (2014). Problemy ta perspektyvy rozvytku franchayzynhu v Ukrayini [Problems and prospects of franchising in Ukraine]. Ekonomichni nauky - Economic sciences. Retrieved from: http://nauka.Kushnir.mk.ua [in Ukrainian].
13. Lyashenko, V.Y. & Tolmachova, A.F. (1998). Franchayzynh – ynstrument predotvrashchenyya bankrot·stva malykh predpryyatyy [Franchising is a tool for preventing bankruptcy of small businesses]. Problemy formyrovanyya antykryzysnoy polytyky y mekhanyzma bankrot·stva predpryyatyy - Problems of Formation of Anti-Crisis Policy and Bankruptcy Mechanism of Enterprises. Donetsk: YÉP NAN Ukrayny, 293-296 [in Ukrainian].
14. TOP-100 franshyz svitu. 2019. Retrieved from: https://www.franchisedirect.com/.
15. Franchise 500: Our Definitive Ranking of 2020's Strongest Franchises. 2020. Retrieved from: https://www.entrepreneur.com/article/344458.
16. 2018 Franchise Business Outlook. Retrieved from: https://www.franchise.org/sites/default/files/Franchise_Business_Outlook_Jan_2018.pdf.
17. Lytvyn, O. (2016). Export potential and opportunities of Ukrainian small and medium enterprises in the European market. Aktualni problemy mizhnarodnykh vidnosyn – Actual problems of international relations, 127, Vo.2, 165-175 [in Ukrainian].
18. Lytvyn, O. (2016). Foreign trade activity of Ukraine within the framework of signing "FTA+" with the EU countries and FTA with the CIS. Aktualni problemy mizhnarodnykh vidnosyn. – Actual problems of international relations, 127, Vo.1, 116-127 [in Ukrainian].
Переглядів анотації: 179 Завантажень PDF: 192 Завантажень PDF: 35
Опубліковано
2019-12-18
Як цитувати
(1)
Литвин, О.; Запорожець, М. Франчайзинг як ефективна форма партнерства із закордонними фірмами. fp 2019, 141-150.
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